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Date:20/09/2023
Dear Investors and Partners.We are pleased to present to you our marketing plan for residential solar energy storage systems.
The market for residential solar energy storage systems in Brazil has tremendous growth potential. Brazil is a country with an abundance of sunlight, almost all year round, especially in the north and north-east regions. This makes solar energy a highly promising source of renewable energy.
Distributed solar systems have grown rapidly in Brazil in recent years. Such systems allow homes and businesses to generate their own electricity and inject excess power into the grid or store it in batteries. This trend is widely used in both urban and rural areas.
As a player in Brazil's clean energy market, we continue to provide our customers with reliable and efficient energy solutions, and we are confident that our solar energy storage systems will be a great success in the future and generate considerable profits for our distributors.
1. Overview
DCBESS, is dedicated to providing high quality residential solar energy storage systems for Brazilian families. Our products not only help reduce household energy bills, but also contribute to environmental protection. Our marketing plan is designed to promote and ensure the great success of our solar energy storage systems in the Brazilian market.
2. Market analysis
Brazil is a country full of solar energy potential with abundant sunlight resources. The solar market has grown rapidly and government policies encourage the adoption of renewable energy. Our target market consists of middle class families who seek to reduce their energy bills and are also concerned about environmental issues. We focus on research and development, and have invested heavily in technology development. We have recently developed a thermostatic home energy storage system, which is leading the way forward in home energy storage technology. Competitors are mainly concentrated in the field of solar panels and energy storage systems, our response to technological innovation as the driving force to expand the competitive advantage, while achieving "good quality, low price, good service", as far as possible, to expand our market share, solar energy storage system market is still a fast-growing field, the future is already here, DCBESS is willing to work together with our distributors and dealers. DCBESS is willing to work hand in hand with dealers to create miracles.
3. Target audience
Our target customers are families who are interested in adopting clean energy and reducing their energy bills. They care about the environment, pursue a sustainable lifestyle, and seek reliable energy backup. Our solar energy storage system meets their needs by providing an efficient energy solution that gradually pays for itself over the foreseeable next few years and enjoys clean energy for free for the remaining years.
4. Products, services, after-sales
Our solar energy storage systems use state-of-the-art technology with highly efficient solar panels and high-capacity energy storage units. These systems capture sunlight and store excess energy in batteries for home use or to supply power to the grid when needed. Our systems are easy to install and can be customized to meet the needs of our customers. We are willing to work with local distributors to continually improve our products to suit the needs of the people in the local market.
In the early stage of market development, we suggest the dealer to have an installer (we will also train him to be a maintenance person, and at a later stage he will be dedicated to maintenance), and at the same time absorb the local installers, and gradually let them become a free installation team, and ultimately the dealer only need to supply to these teams, and serve them well.
4.1 Warranty period for DCBESS products:
5 years for the inverter
5 years for batteries without thermostatic system
All-in-one unit without thermostat system with 2 years warranty for the inverter and 5 years for the battery
10 years for batteries with thermostatic system
4.2 Warranty Process:
Under normal circumstances, we are equipped with one free inverter for every 10 units based on the dealer's order quantity. After the goods are received, the dealer will put on the warranty sticky paper (just like other electronic products put on the warranty seal out of the cover), when there is a user to report the repair, you need to make sure that the sticky paper is not damaged when you receive the goods to enter the warranty process, and then dismantle the machine to check the internal damage and take photos to record. Then dismantle the machine to check the internal damage and take photos to record. Confirm whether it is man-made damage or normal damage, and upload the non-man-made damage to DCBESS after-sales background. The product will be analyzed by DCBESS technology and then enter into free repair status. Human damage generally refers to the damage caused by the user's load exceeding the acceptable range of the inverter. In the agency maintenance personnel do not have the ability, we will repair by replacing the entire accessories, for example, the customer inverter is broken, judged to be non-human damage, the maintenance staff will replace the customer free of charge, and then the damaged inverter will be sent back to the headquarters, the headquarters of the unified maintenance and then sent with the goods to the dealer.
5. Pricing strategy
Our pricing strategy takes into account the market competition and customer demand.
High quality, good price, high profit margin as a principle, the price list is divided into three levels, the media public offer, the bottom price of the entire market sales, the dealer's purchase price. Develop higher monthly rebate and quarterly rebate policy measures to control the marketing system. Strictly control the price system to ensure the profit margin of distributors. Example: DC-SL-10000
The public price of media is 3300USD, the sales low price of the whole market is 3000USD, and the purchase price of distributors is 2090USD.
6. Sales, distribution channels, ordering process, delivery times
6.1 DCBESS has adopted the flattest two-tier sales hierarchy, Dealers (within a state, province, or city as appropriate), and DCBESS plans to sell our solar energy storage systems through direct sales and partnerships. The purchase requirements for dealers of different sizes are as follows: 100 units per purchase for state or province dealers, and 10 units per purchase for city dealers. In principle, there can only be one dealer in one area (to avoid vicious competition), and dealers with strength can apply for new distribution authorization in undeveloped areas while meeting the stocking requirements. Different regions will be protected and no collusion is allowed.
6.2 After you become our distributor, we recommend you to establish partnership with local solar equipment suppliers and installers to expand our market coverage.
6.3 Normally, DCBESS will anticipate sales and have inventory on hand. It takes about 10 days for an order to be shipped from the time it is placed, unless there is a large order being produced that will be delayed accordingly.The principle of DCBESS' shipment is that the queuing principle is strictly adhered to.
In the peak season, often dealers can not get the product in time, sometimes may be delayed for more than 1 month, because then DCBESS will have a large number of orders, in order to avoid dealers in the peak season can not be ordered in time to the goods, the company will organize ordering meetings in March and July each year, hope that dealers to estimate their own sales and order ahead of time to stagger the ordering of the peak, in order to avoid the loss of unnecessary market share.
7. Marketing
We will build a strong online mall for dealers to attract potential customers and provide education and information about solar energy storage systems. We will help dealers to promote and collect local customers and provide them to local dealers for follow up sales. Our marketing plan will include advertising campaigns, social media campaigns, local newspapers and online campaigns which will be adjusted according to the number of units that the dealers will purchase.
8. Sales forecasts and targets
Our goal is to capture a 10% share of the Brazilian solar energy storage market within the first three years and achieve solid sales growth. We expect to achieve sales of $10 million in the first year and $80 million in the third year.
9. Risk analysis
We recognize that market competition and policy risks may affect our business. We will regularly monitor market conditions and be flexible in adjusting our strategies to address risks.
10.Summary
We strongly believe that solar energy storage systems will be the energy solution of the future for Brazilian households. We look forward to working with you to succeed in this exciting market. Thank you for your interest and support.
If you have any questions or need more information, please feel free to contact us.